BOUTIQ — Independent design consultancy specializing in identity design based in Cambodia (6).gif

Logo and Brandmark Designs

Various logo and brandmark designs by BOUTIQ.


What makes a good logo?


Not expressive, it shouldn’t try to say a whole lot. Logos are identification, not communication.


Unusual enough to persist in your mind.


It should be uncomplicated while being distinctive.


From Sagi Haviv of Chermayeff & Geismar & Haviv