BOUTIQ — Independent design consultancy specializing in identity design based in Cambodia
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Logo and Brandmark Designs

Various logo and brandmark designs by BOUTIQ.

 

What makes a good logo?

Appropriate

Not expressive, it shouldn’t try to say a whole lot. Logos are identification, not communication.

Distinctive

Unusual enough to persist in your mind.

Simple

It should be uncomplicated while being distinctive.

 

From Sagi Haviv of Chermayeff & Geismar & Haviv