Dsgn. | Brand Identity Design
DSGN. is a community for creatives by creatives. It's a platform for those who work in the creative field to share, teach and discuss the “ins” and “outs” of the creative industry. Whether you're a graphic designer, photographer, web developer or videographer DSGN aims to provide the perfect platform for creatives.
Great design is not always mathematically correct, so we wanted to put an emphasis on this concept. The end result became the following, a circle with a warped section, this was to represent the imperfection of the logo.
We also wanted to take a more dynamic approach to the logo. We wanted a mark that was to be represented in multiple art styles as well as colors.
Keeping this direction in mind, we produced the following marks. All are to be use in different circumstances or situations.
Since DSGN. is meant to be a digital platform for creatives, we decided that the colors should be loosely based on a RGB (Red, Green, Blue) theme.
The icons were designed in the same style as the logo, with 2 styles and 3 color combinations that will make every work shop look fresh. They represent the 3 main aspect of today’s creative field, the craft, the software and the tool.