BOUTIQ
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LM FIT | Logo Design

Leisha Mulvey is a fitness blogger/personal trainer based in Birmingham, England. Her blogs revolve around sharing tips, experiences, and knowledge related to creating a balanced healthy lifestyle. 

Boutiq was to tasked to design a logo for Leisha. The logo centers on the initials of her name. The letters L and M are broken down to it's most distinctive and basic form, invoking a sense of elegance and minimalism.

 

LM FIT

Logo Design, Brand Identity

Leisha Mulvey is a fitness blogger/personal trainer based in Birmingham, England. Her blogs revolve around sharing tips, experiences, and knowledge related to creating a balanced healthy lifestyle. 

I was tasked to design a logo for Leisha. The logo centers on the initials of her name. The letters L and M are broken down to their most distinctive and basic form, invoking a sense of elegance and minimalism.

 
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Since the mark only uses a couple of very simple shapes, a pattern can be made out of it to create a unique and memorable visual anchor.

 
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