Nog | Brand Identity Design
While cloud storage solutions are becoming more popular nowadays it’s still relatively unreliable when compared to having a physical back up of data. Nog is a company that provides physical data storage solution, with a 24/7 customer care line, Nog aims to offer a more personal experience for it's customers.
The goal was to develop a strong and timeless identity for the brand that would be easily recognizable anywhere. After the researching process, a direction was decided. We wanted to strike a balance between readability and incorporating some sort of visual style. The final logo incorporates a visual hint to old school floppy disks.
From the visual style of the final logo, we were able to design a typeface that incorporate this visual cue through out all the letters. The typeface was to be use on marketing materials such as posters, banners, flyers..etc...