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The Embassy Angkor Resort & Spa | Logo Design

The Embassy Angkor Resort & Spa is a start-up luxury resort based in Siem Reap, Cambodia, specializing in giving customers a boutique hospitality experience they needed a mark that would represent who they are and what they believe in, so Boutiq was tasked to develop a logo for them.

The mark is a modernized version of a traditional Khmer floral design, this would ensure the mark’s recognition in small sizes while also maintaining the refined quality of the mark.

We knew the wordmark would be just as important as the mark itself , because it’s the factor that will bridge the gap in communicating the brand to potential consumers, so we decided to go with with ‘Times New Roman’ as it’s a very well-known and legible typeface.

 

The Embassy Angkor Resort & Spa

Logo Design, Identity Design

The Embassy Angkor Resort & Spa is a luxury resort located in Siem Reap, Cambodia, specializing in giving customers a boutique hospitality experience. They needed a mark that would represent who they are and what they believe in, so I was tasked to develop a logo for them.

The mark is a modernized version of a traditional Khmer floral design, this would ensure the mark’s versatility in small sizes.

We knew the wordmark would be just as important as the mark itself , because it’s the factor that will bridge the gap in communicating the brand to potential consumers, so we decided to go with with ‘Times New Roman’ as it’s a very well-known and legible typeface.

 
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Through research, I found out that most Khmer floral designs are usually made out of squares and circles. With this information, I explored a few different variation of the combination of the these 2 shapes.

 
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